Purchase, N.Y. - Online sales rose 15.4 percent to $36.4 billion during the holiday season, with CE showing "significant gains," MasterCard reported.
According to the company's SpendingPulse report, compiled by MasterCard's Advisors professional services arm, CE was a top-selling category, although apparel led the e-tail pack with 18.8 percent of total sales for the Oct. 31-Dec. 24 period.
"Today e-commerce accounts for a much larger share of overall retail sales compared to a few years ago," registering double-digit growth for six out of seven weeks, said Michael McNamara, MasterCard Advisors SpendingPulse VP.
Indeed, online sales surpassed $1 billion on six separate days during the 2010 holiday season, compared with three days in 2009. Top dollar days included Tuesday, Nov. 30, the day after Cyber Monday, which registered $1.16 billion in sales, and Wednesday, Dec. 1, registering $1.13 billion. Cyber Monday itself generated $999.3 million in sales, a 25.3 percent increase over last year.
SpendingPulse sales data includes national retail and services sale, and are based on aggregate sales activity in the MasterCard payments network, coupled with survey-based estimates for all other payment forms, including cash, check and other credit cards.