hhgregg Joins Black Friday Midnight Fray - Twice

hhgregg Joins Black Friday Midnight Fray

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Indianapolis - hhgregg has joined the growing pool of retailers that will open their doors at midnight on Black Friday.

The multiregional CE and appliance chain will be open from midnight to 9 p.m. the day after Thanksgiving, and from 9 a.m. to 10 p.m. on Saturday Nov. 26.

"We are grateful to our dedicated employees for supporting the decision to open early on Black Friday," said president/CEO Dennis May. "We are a very family-focused company, and we understand that our extended store hours place a burden on employees. However, we are staffing our stores strategically on Black Friday, and throughout the holiday season, to ensure that all of our employees have adequate time with their families."

Best Buy CEO Brian Dunn similarly expressed regrets over his company's decision to move up its traditional 4 a.m. opening to 12 a.m. in response to similar moves by Target, Kohl's and other strip-mall neighbors. "I feel terrible because it impacts," he said at a Business for Social Responsibility (BSR) conference last week in San Francisco, as quoted by the chain's hometown

Pioneer Press

. "It'll change some Thanksgiving plans for some of our employees. We were going to be open at much more civilized hour, like 3 or 4 (a.m.). We made a decision at Best Buy that we need to be where our customers are. I know that the decision has been a bit controversial with some of our folks. But the truth of the matter is, the customers will be out there, lined up, for that midnight opening."

In addition to the early opening, hhgregg said it will pre-announce its Black Friday doorbuster specials on Monday, Nov.  14, via email and on the company's Facebook page.

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