HES Pairs With PARA For Spring Summit

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Dallas - Home Entertainment Source (HES), the $1.8 billion A/V buying group, will team up again with the Professional Audio Video Retailers Association (PARA) on a series of educational workshops to be presented at HES's spring summit in March.

Keynoters will include SpeakerCraft CEO Jeremy Burkhardt and former Whole Foods and Starbucks marketing strategist John Moore.

HES will hold its spring summit in tandem with its parent organization, Brand Source, at the Hilton Anatole Hotel, here, March 27-30. Registration is now open, and members who sign up before Feb. 19 are eligible for an early bird discount.

"This year's educational sessions will give members insight to critical business issues and also present the group with new business opportunities that will help position them for the next decade," said HES executive VP Jim Ristow.

The not-for-profit HES provides its approximately 500 members and affiliated PRO Group dealers with specialized pricing, merchandising allowances and rebate programs, while leveraging the size of Brand Source to provide a wide array of general business services.


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