Elkhart, Ind. - Harman High Performance AV (HPAV) has partnered with online marketing specialist
to support its dealers with a new online local marketing program.
The Netsertive Local Extend program is an exclusive service that places co-branded online advertising into local markets throughout the U.S. and connects consumers to their local HPAV dealers for Mark Levinson, Revel, JBL Synthesis and Lexicon.
Netsertive's Local Extend uses proprietary "learning-engine" technology to direct online consumers to their local dealer. When a person visits a website showing an HPAV ad, the ad automatically configures itself to display information about the local HPAV dealer, along with a link to the dealer's website, Harman said.
The Local Extend process can be implemented on ads on a wide variety of relevant websites including enthusiast, trade, product review and technology sites as well as blogs, online forums and other outlets. HPAV's program with Netsertive will target such markets as luxury living, business, and A/V media with advertisements on sites for media outlets such as DuPont Registry, The New York Times and Home Entertainment.
"Local Extend is an effective way of connecting our dealers with consumers in their area, and makes it easier for people to find out where they can audition and purchase HPAV products," noted Jim Garrett, market manager, Harman HPAV. "Our partnership with Netsertive reflects our commitment to providing our dealers with marketing support tools that enhance their online presence, bring them qualified customers and help drive sales."