Irvine, Calif. — LCD TV and monitor manufacturer HANNspree North America said Wednesday it will be the title sponsor of the 2008 HANNspree Superbike World Championship U.S. Round, May 31-June 1 at the Miller Motorsports Park circuit, near Salt Lake City.
World Superbike is regarded as one of the key events in the professional road racing series, along with Formula 1 and MotoGP.
This year the motorcycle race returns to the United States for the first time in four years, taking place for the first time at the new Miller 3.048-mile track, which is said to be one of the most advanced track layouts in North America.
HANNspree said the Superbike World Championship each year hosts more than 1 million onsite spectators, with 2 billion television viewers enjoying more than 2800 broadcast hours on 95 television networks in 173 countries.
Four members of the HANNspree Honda Superbike team will be racing in the event: Carlos Checa (Spain), HANNspree Ten Kate Honda; Ryuichi Kiyonari (Japan), HANNspree Ten Kate Honda; Roberto Rolfo (Italy), HANNspree Honda Althea; and Kenan Sofuoglu (Turkey), HANNspree Ten Kate Honda Jr. Checa is in second place in the current World SBK standings.
HANNspree said it will outfit Honda Superbike team garages with multiple HANNspree television screens, enabling key personnel to view the race progression and lap times. HANNspree will also serve as the official time keeper for the event.
HANNspree said it will use the Salt Lake City venue to showcase its HANNspree and Hanns-G brands, demonstrating the power and design attributes of its LCD television and monitor products available today, as well as new products on the horizon.
To commemorate the event, HANNspree is offering fans an opportunity to Find Themselves in the 2008 HANNspree Superbike World Championship. Fans can access the HANNspree Racing World online at www.hannspreeracingworld.com/multimedia.asp to download an official race screen saver; send e-cards; learn more about the HANNspree racing team, bikes, races and results; and access video clips and photos.