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Halaburda Joins Petra To Head E-Commerce

Edmond, Okla. — Dan Halaburda, director of sales and sales operations at Ingram Micro Consumer Electronics division (IMCE), has joined Petra Industries as e-commerce sales director.

The distributor said Halaburda will be responsible for leading Petra’s e-commerce team to identify, cultivate and optimize potential market and sales opportunities. He is also responsible for overseeing Petra’s current e-commerce vendor partners and accounts to build and maintain solid relationships and ensure forward progress.

“Dan joins us with an extensive amount of sales management, merchandising and marketing experience from a variety of successful positions, not to mention 30-plus years of experience in the CE industry,” said Tate Morgan, president of Petra.

Prior to IMCE, Halaburda was the GM of national accounts at OmniMount Systems and held executive positions with DBL Distributing, GoVideo and Panasonic.