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Haier Revamps Website, Adds Shopping Tools

New York –


unveiled Monday the redesign of
the company’s U.S. website,, which reflects the company
tagline — “Smarter Life-Better Planet.”

“Over the past
several months we have globalized the Haier brand through a consistent logo and
company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s North
American marketing VP. “The next component of that strategy is our website,
which now has a new look and much more consumer-friendly navigation.”

The company said
the new website features a cleaner look and enhanced imagery, as well as “a
more intuitive navigation that makes it significantly easier to search the site
for particular product needs.”

The new site will
supposedly load faster and hopefully deliver a “more pleasant” browsing
experience, the company said.

Along with
technical improvements, the layout of products has been streamlined to provide
more straightforward usability.

The information
that the consumer is seeking can be found up front, often directly from the
homepage where links to all product categories and company information are
clearly displayed.

enhancements include demonstration videos for key products and informational
pages that walk the consumer through the decision making process for purchasing
products like air conditioners.

The support
information immediately available to the consumer is now more in depth, as is
the company overview and material regarding partnerships and programs in which
Haier is involved.

Individual model
callouts feature “buy” links that pull up a listing of retail partners and
their various prices, with additional links to those dealers’ online shopping

New features that
center on consumer product education will roll out in the next few months, the
company said.