New York - Haier America has launched an online customer education program to help consumers make the best room air choices for their needs.
AC is one of several product categories located within the "Info Hub" section of
, where a "How-to-Choose" option provides tips such as determining the proper number of Btu for the space to be cooled, and how to properly vent a portable air conditioner.
Haier said addressing consumer misunderstanding of AC basics may reduce returns that can result when purchase decisions are based solely on price and the customer does not receive the expected benefit.
The microsite features a specially designed product selector that walks the customer through the decision making process, plus demos and videos on features, benefits and installation.
The content will also be syndicated to Haier's retail partners, the company said.
"Providing the consumer with a top quality product that suits their individual needs is a focus for Haier and our retail partners," said Lintao Lu, executive VP of Haier America's conditioning group.
As part of the education effort, Haier's air conditioner packaging received a redesign that includes clearer icons and product specs, a "How-to-Choose" diagram placed prominently on the side of the box, and an optional QR code for retailer-specific packaging that connects to the Haier website for an interactive mobile experience.