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Haier Highlighting Majaps At CES

New York – Haier America will be showing the full breadth of
its major appliance assortment along with its new CE line at International CES
next month.

The display, at booth C9826, will include current Haier
white-goods along with ranges, warming drawers, wall and microwave ovens, and an
induction cooktop that are slated for launch in late 2012.

Haier will highlight the majaps with daily cooking
demonstrations by celebrity chef Allison Fishman, author of “You Can Trust a
Skinny Cook” and host of Yahoo’s Blue Ribbon Hunter.

Fishman “will be the central attraction of our CES booth as
she prepares some wonderful treats for visitors and shows off the new
technologies of our latest appliances, including features designed to make
being in the kitchen a safer, more convenient, and overall more pleasant
experience,” said marketing VP Richard Block.

Haier will be one of three exhibitors, including LG and
Samsung, to show major appliances at the traditionally CE-focused show.

Celebrity guests at Haier’s booth will also include NBA Legends
Robert Horry and John Salley, who will help unveil the company’s 2012 CE lineup
on Jan. 10 and Jan. 11, respectively. Their appearances will underscore Haier’s
status as Official HDTV of the National Basketball Association.

Haier will also be accepting and matching donations at its
booth for a

food drive

to support the Food Bank For New York City’s Community Kitchen
& Food Pantry.