DETROIT — General Motors said it lowered the option price of a factory-installed XM satellite radio by 39 percent to $199, down from $325, beginning with most 2007 models.
Mark LaNeve, sales, service and marketing VP of General Motors North America, said, “The economies of scale and engineering efficiencies brought by the rapid pace of XM Radio installations across GM’s product lineup allow us to pass along cost savings to our customers.”
GM said that more than 90 percent of its 2006 and 2007 model year retail vehicles offer factory-installed XM radios either as an option or as standard equipment. The company said in a press release this morning that the factory installation of XM was one the most rapid technology rollouts in GM’s history.
It said more than 60 percent of current GM customers with XM-equipped vehicles say they prefer their next vehicle include XM radio and 80 percent said they will recommend it to friends.
GM has built over 4 million XM-equipped vehicles since 2001.