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Global TV Shipments See Q2 Increase

Austin, Texas —Global TV shipments grew 11 percent year to year to 47.5 million units in the second quarter of 2008 and rose 3 percent from the previous quarter, thanks in part to better-than-expected sales in North America, DisplaySearch reported Thursday.

The findings, which were part of the DisplaySearch’s Quarterly Global TV Shipment and Forecast Report, also showed LCD TV unit shipments rose 47 percent year to year to 23.7 million units as plasma TVs rose 52 percent to 3.4 million units. DisplaySearch credited plasma’s strong performance to the reintroduction of 32-inch models in the North American market and the wider availability of models with 1080p resolution.

North America enjoyed particularly strong growth in second quarter with total TV shipments surging 28 percent year-to-year after just 5 percent year-to-year growth in the first quarter 2008 and negative growth during most of 2007, the report said. Strong shipments in North America reflected “the introduction of new, lower-cost, flat-panel TV models to the U.S. market by top-tier brands in the latter part of the quarter and a consumer that was very receptive to these lower price points,” according to DisplaySearch.

Globally, flat-panel TV share rose from 52 percent in the first quarter to 57 percent in the second quarter as LCD regained unit share lead from CRT, climbing to nearly 50 percent of all TV shipments worldwide.

A review of global TV shipment performance by technology can be seen in Table 1 below:

Table 1: Q2‘08 Worldwide TV Shipments by Technology (1,000s)

DisplaySearch said that on a brand basis, Samsung was the global brand share leader in revenues for the tenth straight quarter, as its share grew to a record 22.8 percent, more than 10 share points higher than Sony, which was No. 2, on 52 percent year-to-year growth. Samsung also had the top ranking on a unit basis and led both LCD and MD RPTV on a unit and revenue basis.

Sony ranked second on a revenue basis for the fourth straight quarter with very strong year-to-year growth. LGE remained No. 3 as its share was virtually unchanged at 11.5 percent.

The following table shows the top five brands in period, according to DisplaySearch:

Table 2: Q2‘08 Worldwide TV Brand Rankings by Revenue Share