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Glikes Forms New Group

West Chester, Pa.
– Richard Glikes has formed Azione Unlimited (AU), a new buying group for midsize
custom retailers and integrators. 

The former
executive director of Home Technology Specialists of America (HTSA) said the
new organization will be fully operational by the beginning of 2012.

Azione, which is
Italian for “action,” will have a maximum of 250 non-competing dealer members
nationwide as well as 32 vendors that would also be designated as members,
Glikes indicated. The group, based here, will be built upon a combination of
progressive vendor programs, leading-edge marketing, and extensive interaction
between dealer and vendor members, he said. 

During his 35-year
tenure in the A/V industry Glikes has co-owned two HiFi House locations, served
as VP and general manager of Bryn Mawr Stereo, and lead HTSA for 15 years as
executive director. He resigned from that post in August following a contract
dispute with the board, and said the new group would not compete with HTSA.

 “They have their niche and we have ours. We
are looking for dealers who are not in a group or who find the programs,
services, and marketing of their existing group lacking in substance. There are
literally thousands of dealers looking for the right fit,” he said.

Glikes said AU’s
goals include:

  • providing an
    ongoing dialogue and platforms on ideas, interaction and execution excellence;

  • creating a
    cohesive national network of leading-edge entrepreneurs;

  • delivering
    exceptional profits to members to ensure their long-term success; and

  • fostering focused
    support for vendor and dealer members.

Glikes also
foresees the creation of secondary group by 2013 that would help owners develop
adjunct businesses to transition from their current companies.

For more
information, call (610) 772-1779 or email

[email protected]