Gardena, Calif. -
, said beginning Sept. 15,
the company will market a less-expensive addition to its Create by Jason Wu designer camera line.
The camera, which is offered in multiple color options, is available with 2GBs of built-in memory, in addition to easy to use functionality and a retractable USB plug.
Previously, earlier versions of the series, which launched last May, is available only with 4GBs of internal memory with suggested retail prices ranging up to $180.
The 2GB Create cameras ($130 suggested retail) will be available in both fine-grain leather and metal finishes, the company said.
"The response to launching the entire Create collection and what we set out to accomplish has been incredible," said Paul Meyhoefer, GIC marketing and product planning VP. "The idea of simplicity and ease of use are at the core of Create and was based on our intense consumer research. Create is more than just a stylish camera with designer accessories. It puts technology back into perspective and solves many of today's consumer phobias about using over-complicated cameras."