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GE, Sears’ Kenmore To Exhibit At CES

Arlington, Va. – GE Appliances and Sears’ Kenmore majap brand
will be among the first exhibitors to inaugurate the Connected Home Appliances
TechZone at the 2011 International CES in January.

The early exhibitor list, announced by the Consumer Electronics
Association (CEA), also includes floor-care manufacturer Bissell.

Other major white-goods vendors, such as Whirlpool, Electrolux
and International CES exhibitors LG and Samsung, have not formally announced
their plans for the new CES section.

The Connected Home Appliances TechZone was created to showcase
next-generation “smart” appliances that can connect with the energy grid and
other household products.

“These major name manufacturers are flocking to the Connected
Home Appliances TechZone because they know it’s the best area at CES for
showcasing products designed to integrate, connect and network the lives of
consumers throughout the home,” said Gary Shapiro, CEA president/CEO.
“Consumers want to connect devices within their homes, and this area provides
an opportunity for CES exhibitors to demonstrate how connected home appliances
will make home life easier and more energy efficient.”

The Connected Home Appliances TechZone will showcase
manufacturers, suppliers, utilities and others in the connected-appliances
arena. This exhibit area will feature major and portable household appliances
and innovative technologies that integrate with other electronics products to
improve consumers’ health and productivity while reducing their environmental
impact.

Betsy Owens, Sears’ Kenmore brand VP, said, “Kenmore is excited
to participate in the 2011 International CES Connected Home Appliances
TechZone. This year, we have undertaken a massive relaunch, introducing breakthrough
innovations across all our categories. We are proud to be among the
innovation leaders at CES and look forward to showcasing our latest
advancement, Kenmore Connect, that shares real-time diagnostics directly from
the appliance to highly trained Kenmore Connect service experts.”

For more information, contact Ryan Strowger, CES business development
director, at

rstrowger@ce.org

.

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