GE has named its new Speedcook oven the Advantium and has announced that it will launch the over-the-range 1.2-cubic-foot model at a price of about $1,200 in October to both retailers and builders, although the retail program is still being developed.
A similar in-wall model, also a 1.2-cubic-foot unit, is scheduled to be available in the first quarter of next year, at approximately the same price, company executives said. The oven was originally shown at the Builders Show in January (TWICE, January 25, p. 1).
“The new technology uses a combination of light and microwave to cook an average of four times faster than a conventional oven,” said marketing VP Jeff Moody, “and provides conventional oven quality.”
“It is more than an appliance,” he said. “It is a new way of cooking. We call it cooking at the speed of life.”
Gone is the conventional dial with conventional oven temperatures. The new oven offers over 80 preprogrammed recipes and an electronic menu. In addition, it can be customized with personal recipes.
The oven is 30 inches wide and 15 inches high, so it can fit in the space often used by over-the-range micro-wave ovens. In addition, consumers have the option of using it as a 950-watt microwave-only oven.
Plans call for both models to be introduced in black, white, almond and brushed chrome.
The ovens, including the 1,500-watt halogen bulbs, will be backed by a 10-year warranty, covering both parts and labor, Moody said.