Louisville, Ky. – GE Appliances is expanding its efforts to
promote domestic majap production with a $432 million investment in four U.S.
The plants, located in Louisville,
Ky.; Bloomington, Ind.; Decatur, Ala.; and Selmer, Tenn., will be retrofit as
“centers of excellence” for the design and manufacture of top-mount,
bottom-mount, side-by-side and built-in models that incorporate smart-grid
technology and meet anticipated 2014 Energy Star standards.
The infusion brings GE’s
recent investment in U.S. facilities to more than $1 billion, which will create
more than 1,300 jobs over the next four years and will give GE the highest
percentage of U.S.-made refrigerators among full-line majap makers, the company
GE said increased
domestic production is made possible through a combination of government
incentives; “lean manufacturing” practices that place the design and
manufacturing functions within the same facility, and new wage agreements with
unions and employees.
“This type of investment would have been impossible without the
tremendous work underway at these plants to drive down costs and improve
productivity and efficiency,” said Jim Campbell, president/CEO of GE Appliances
& Lighting. “With the new center of excellence model, the adoption of lean
manufacturing, and agreements by employees and unions to freeze current wages
and adopt competitive wage rates for new employees, these facilities are
evidence of a growing American manufacturing renewal.”
Under the lean practices initiative, the new refrigeration
centers will co-locate product design teams with manufacturing operations to
streamline design development and product manufacturing. The result, said GE,
is improved product quality and service and manufacturing efficiencies that
drive down costs.
“This is a new product development model for us,” said GE Appliances’
technology VP Kevin Nolan. “For years, products have been designed far away
from the factory and the people who would manufacture them. By co-locating all
the people who are involved in bringing a product to life — engineering,
quality, production and sourcing — we increase collaboration and
problem-solving and shorten development time. The result is going to be better
products for our customers.”
GE is presently employing the approach as it prepares to launch a
new “smart” front-load laundry line and a redesigned dishwasher platform in
Louisville. The company said it is already seeing benefits in dramatically
simpler designs, less waste and a more flexible factory layout, which has
contributed to greater efficiency and productivity.
The latest, $432 million investment includes:
$194 million for the addition of bottom-mount design
and production to GE’s main Appliance Park campus in Louisville, which will create
$93 million for side-by-side design and
production at the Bloomington facility, creating 200 jobs. Once slated for
closure, the plant is also receiving an additional $68 million to maintain its
current product lines, bringing total investment in there through 2014 to $161
$43 million, in addition to an earlier $16
million investment, to produce top-mount models in Decatur through a new “greener”
foam insulating process that will help retain more than 1,000 jobs; and
$32 million to redesign the built-in Monogram refrigeration
line in Selmer and produce a new configuration for the premium market, which
will help retain the 166 jobs there.
In addition, the new foam insulating process, which will also be
deployed in Louisville and Bloomington, will reduce overall greenhouse gas
emissions by 90 percent, or 687,000 metric tons per year, GE said.
Added Campbell: “Appliances is no longer a â€˜white-goods’ business.’
Customers increasingly expect styles, features, configurations and efficiency
well beyond the white boxes of yesteryear. With this investment and the
commitment of our employees, we will exceed customer expectations with
outstanding products that are competitively made in the U.S. to serve the U.S.
These moves will transform GE Appliances and are a tremendous win for GE, our
employees and plant communities and American consumers.”