Louisville, Ky. –
GE Appliances has introduced a new Spanish-language mobile site that allows
consumers to browse for appliance information on Internet-capable cellphones.
An English language
version of the mobile site was launched by GE last November.
“The new mobile
site will include everything that is on the English mobile site, just
translated to Spanish,” said Irene Newsom, program manager for
GEAppliances.com. “Shoppers will be able to browse products, rebates and
promotions, and product specifications, as well as locate stores in their area.”
To determine what
information to display on the mobile sites, GE conducted an online poll to
create the first draft and then hired a specialty firm to test its usability
before launching.
Usage of both cellphones
and smartphones is increasing more rapidly among the Hispanic population than
among the total population, according to analysis by Scarborough Research.
While cellphone use among adults in the general population has increased 18
percent since 2005, usage among Hispanic adults has gone up 26 percent.
In addition to the
mobile sites, GE offers an English-language iPhone app for browsing appliance
information. “GE’s goal is to provide our consumers with the information they
want, in a format that works for them. The mobile sites are easy to read and
easy to use, in order to help people research products or make those
last-minute buying decisions in the store,” said Newsom.
“Over the past year,
GE has seen a huge increase — 75 percent — in traffic to the Spanish-language
version of its regular consumer website,” said Newsom.
To use the
Spanish-language mobile site, go to
in your phone’s web browser. The English language mobile site is
.
