GAP: Pre-Refresh TV Placements Slow - Twice

GAP: Pre-Refresh TV Placements Slow

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SAN DIEGO – In recent weeks, pre-refresh TV placements at both electronics stores and mass merchants have been running much lower than last year, while club stores are remaining relatively flat, according to research from Gap Intelligence.

According to Deirdre Kennedy, Gap Intelligence’s TV product placement and promotions research analyst, market changes have been observed in placement counts by size class, where pre-refresh shelf share for screen sizes smaller than 60 inches shrank or remained flat between 2013 and 2014.

The largest shelf share increase was seen in the 60- to 69-inch segment, which grew by 5 percent year over year, according to Gap.

Gap tracks data at electronics stores, including Best Buy, Fry’s Electronics and hhgregg; mass merchants, including Kmart, Sears, Target and Walmart; and warehouse clubs, including BJ’s Wholesale Club, Costco and Sam’s Club.

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