Gap Intelligence: Smart-TV Functionality On The Rise

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SAN DIEGO – Smart functions have become less of a novelty and more of an expectation in larger-screen and higher-end TV models, but the pace of smart-TV sales has not yet outstripped add-on set-top boxes, according to recent Gap Intelligence in-store placement research.

The number of amart-TV models continues to increase each year, even though the feature is not advertised as heavily as “regular” TVs, the market research firm said.

Smart-TV retail placements are growing but at a slower pace than set-top box media players, which saw a 144 percent increase in retail placements over the past year (only 52 percent growth without the hhgregg outlier), compared with an increase of 45 percent for smart TVs, Gap said.

“The bottom line is that TV manufacturers are successfully banking on smart functions to encourage consumers to purchase new TVs, while at the same time facing competition from set-top boxes, DVD players and gaming consoles that seek to prolong the life of the regular TV by offering a smart-TV alternative,” noted Deirdre Kennedy, Gap Intelligence TV market analyst.


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