Winston-Salem, N.C. - Nationwide Marketing Group will begin carrying the Sylvania, Philips and Magnavox brands under a new program with Funai.
Doug Schatz, the buying group's electronics merchandising VP, said the good-better-best program will allow member dealers to source three strong brands from a single vendor and enjoy the pricing benefits of a factory-direct relationship while buying in quantities appropriate for their businesses.
Mike Decker, Nationwide's electronics marketing senior VP, said the Funai lines will provide dealers with traffic-driving, opening-price-point products in the absence of promotional opportunities from tier-one manufacturers. He added that Funai's pricing will allow dealers to offer "more competitive price points then they had before."
Unlike some manufacturers with steep freight requirements, Funai will ship directly to independent dealers, allowing members to combine shipments of all three Fuani brands for lower, or usually no, shipping costs, explained Funai president/COO Ernie Padalino.