Fujifilm Unveils Retro X10 Digicam

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Valhalla, N.Y. -

Fujifilm North America

introduced Thursday another point-and-shoot targeted at advanced photographers -- the X10 features a new 2/3-inch 12 megapixel EXR CMOS sensor and 4x manual telephoto zoom.

The X10, which joins the similarly developed X100 but with a smaller sensor than the APS-C sized imager in the X100, incorporates a Fujinon F2.0 wide-angle to F2.8 4x manual telephoto zoom lens (28-112mm) with a proprietary Super Electron Beam Coating (EBC) for high edge to edge sharpness.


Shipping in the November at a price to be announced later, the X10 keeps the retro look of the X100 with a trim and refined blackout design that incorporates a traditional optical viewfinder supporting a 20-degree field of view.

The camera is said to be lightweight and made of die-cast magnesium alloy. It includes an upper control deck and mode dials.

The 4x manual zoom lens ring doubles as an on/off power switch, for fast start up.

The intelligent EXR CMOS sensor is said to automatically select the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

Shooting modes include the following:

• Signal to Noise (SN) offers high sensitivity and low noise image capture for night shooting or indoor situations with poor lighting.

• Dynamic Range (DR) delivers an increased dynamic range (up to 1600 percent) for rich gradations and detail in both shadows and highlights.

• High Resolution (HF) uses the 12 megapixel sensor to reproduce the fine detail.

The camera will shoot up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

The camera boasts a shutter-release lag time of approximately 0.01 seconds.

A newly developed Optical Image Stabilization system reduces motion blur by maximizing sensor performance, and a 49-point matrix contrast auto focus system.

The X10's lens has macro shooting capability for shots as close as 1cm. The wide 7-blade aperture is said to generates a high quality soft-focus "bokeh" effect.

The camera includes a 2.8-inch 460,000 dot LCD screen, and will capture images in RAW format of JPEGs. In-camera RAW processing is provided along with SilkyPix RAW conversion software (supplied in the box).

Video is captured in up to Full HD 1080p resolution, and a manual pop-up flash is added with a range of up to 23 feet.

 An electronic horizon leveling gauge ensures level horizons and architectural shots.

The camera also adds a Motion Panorama 360 degree shooting feature.

Fujifilm is also offering a number of optional accessory items for the X10 including a retro-style case (LC-X10), lens hood (LH-X10), and TTL Flashes - EF-20  (Guide Number:20) and EF-42 (Guide Number:42).


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