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Fujifilm Unveils Retro X10 Digicam

Valhalla, N.Y. –

North America

introduced Thursday another point-and-shoot targeted at
advanced photographers — the X10 features a new 2/3-inch 12 megapixel EXR CMOS
sensor and 4x manual telephoto zoom.

The X10, which joins the
similarly developed X100 but with a smaller sensor than the APS-C sized imager
in the X100, incorporates a Fujinon F2.0 wide-angle to F2.8 4x manual telephoto
zoom lens (28-112mm) with a proprietary Super Electron Beam Coating (EBC) for
high edge to edge sharpness.

Shipping in the November at a price to be announced later, the
X10 keeps the retro look of the X100 with a trim and refined blackout design that
incorporates a traditional optical viewfinder supporting a 20-degree field of

The camera is said to be lightweight and made of die-cast
magnesium alloy. It includes an upper control deck and mode dials.

The 4x manual zoom lens ring doubles as an on/off power switch, for
fast start up.

The intelligent EXR CMOS sensor is said to automatically select
the optimum shooting mode from a total of 99 different variations to capture
every type of scene perfectly, even in the most difficult photography

Shooting modes include the following:

• Signal to Noise (SN) offers high sensitivity and low noise
image capture for night shooting or indoor situations with poor lighting.

• Dynamic Range (DR) delivers an increased dynamic range (up to
1600 percent) for rich gradations and detail in both shadows and highlights.

• High Resolution (HF) uses the 12 megapixel sensor to reproduce
the fine detail.

The camera will shoot up to 7 frames per second at the full 12
megapixel resolution (L size), and 10 frames per second at the reduced
resolution M size.

The camera boasts a shutter-release lag time of approximately
0.01 seconds.

A newly developed Optical Image Stabilization system reduces
motion blur by maximizing sensor performance, and a 49-point matrix contrast
auto focus system.

The X10’s lens has macro shooting capability for shots as close as
1cm. The wide 7-blade aperture is said to generates a high quality soft-focus
“bokeh” effect.

The camera includes a 2.8-inch 460,000 dot LCD screen, and will
capture images in RAW format of JPEGs. In-camera RAW processing is provided
along with SilkyPix RAW conversion software (supplied in the box).

Video is captured in up to Full HD 1080p resolution, and a manual
pop-up flash is added with a range of up to 23 feet.

 An electronic horizon
leveling gauge ensures level horizons and architectural shots.

The camera also adds a Motion Panorama 360 degree shooting

Fujifilm is also offering a number of optional accessory items
for the X10 including a retro-style case (LC-X10), lens hood (LH-X10), and TTL
Flashes – EF-20  (Guide Number:20) and
EF-42 (Guide Number:42).