Fujifilm Unveils New Long-Zoom Digital Cameras For Q3


Valhalla, N.Y. - Among six second-half digital still cameras introduced Wednesday by Fujifilm USA were a pair of advanced long-zoom models from the company's FinePix assortment.

The new flagship, which is due to arrive in August, is the FinePix S200EXR, offering an advanced EXR 12-megapixel

Fujifilm's S200EXR d-SLR "bridge" camera will offer a 14.1x zoom and advanced EXR 12MP CCD in August at a $600 suggested retail.

CCD sensor and a 14.3x zoom lens, with the ability to shoot VGA/30 fps video.

Joining it in the same time frame will be the FinePix F70EXR, offering sleek, compact body styling and advanced features at an aggressive price point.

Fujifilm bills the FinePix S200EXR "its most advanced" d-SLR-bridge camera to date. Shipping in August at a $600 suggested retail, the S200EXR combines a Fujinon optical zoom lens (30.5mm-436mm equivalent); Fujifilm's latest 12-megapixel super CCD EXR sensor and a compact body design that reduces the bulk and expense associated with the use a traditional d-SLRs.

The long zoom range enables SLR-like shooting flexibility without the hassle of an interchangeable lens system, Fujifilm said.

Images are said to be comparable to SLR quality, through the use of the new EXR CCD sensor technology, which has been improved since its use in the popular FinePix S100FS model.

The system offers three switchable modes in one sensor: a high-resolution mode offering fine detail for full and even light; a wide dynamic range mode, with two sets of 6 million pixels to enhance detail; and a high-sensitivity/low-noise mode, which caps two adjacent pixels together to produce 6 million large photodiodes that can absorb greater amounts of light in dark settings for high quality, low-light images.

An EXR priority mode is said to quickly optimize settings to allow the photographer to concentrate on capturing the perfect shot. The photographer can decide in advance which sensor setting to prioritize by choosing high-resolution (HR) priority to maximize resolution, high ISO and low-noise priority (SN) for high-quality low-light work, or D-range priority (DR) for the best detail with contrasting subjects.

The EXR auto mode offers six different modes depending on the setting: portrait, night, macro, landscape, night portrait and backlit portrait. The camera will automatically recognize the scene and not only optimize focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.

The camera includes five film simulation modes, including black-and-white and sepia modes, a 2.7-inch high contrast 230,000-pixel LCD screen, a new super intelligent flash, improved battery life that is almost 50 percent better than the FinePix S100FS, and combined CCD-RAW (EXR)/JPEG shooting.

The super intelligent flash system is integrated in the auto mode to control the flash output to avoid flash wash-out. The system will make adjustments to capture both subjects and backgrounds over the full flash range.

"This camera benefits from the culmination of Fujifilm's Super CCD EXR technology and EXR Processor development," said David Troy, Fujifilm electronic imaging division consumer digital camera marketing manager. "This powerful combination allows the FinePix S200EXR, with its wide dynamic range, to capture the subtleties in color, tone and detail to deliver perfect shot conditions every time."

The camera also employs a dual image-stabilization system using both optical image stabilization and Fujifilm high ISO system to reduce blur caused by subject movement (by automatically increasing ISO).

The FinePix S200EXR also allows photographers to use full manual control with the ability to set shutter speeds of between 1/4,000 second and 30 seconds.

Also included are three bracketing functions: Film Simulation bracketing, which automatically sets Film Simulation to Provia, Velvia and Astia for simultaneous capture of three frames; Dynamic Range bracketing, which automatically sets dynamic range to 100 percent, 200 percent and 400 percent for simultaneous capture of three frames; and AE bracketing, which automatically sets exposure range to even, under and over for simultaneous capture of three frames.

The camera's movie mode records video in 640-by-480 resolution at 30 fps. The optical zoom can be used during movie recording.

The FinePix F70EXR, which will carry a $280 suggested retail, will offer many of the same advanced functions, and includes a sleek, compact design and a 10x wide-angle optical zoom lens.

The Fujinon 10x optical zoom lens features a focal range from 27mm to 270mm, and uses a Super EBC coating to reduce ghosting and flare.

The camera's dual picture stabilization system automatically increases shutter speeds to freeze action, and uses CCD image stabilization to counteract the problems of handshake.

The body features a sculpted metal shell, lacquer finish and measures 22.7mm thick.

It also employs an EXR CCD sensor, offering unusually high-quality exposure control and resolution for long-zoom digital cameras.

The EXR system uses Multi Frame Technology for d-SLR quality images, including the use of wide aperture shooting to create mood and depth in a picture.

Also included in the F70EXR are five different film modes to allow a variety of pre-set color and contrast modes designed around Fujifilm's most famous film emulsions.

Like the S200EX the F70EXR includes a Super Intelligent Flash control system and 2.7-inch high contrast LCD view screen.

Long zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range.

Other features include Face Detection 2.0 with automatic red-eye removal. The technology will track up to 10 faces simultaneously, while the red-eye removal system will automatically eliminate the red-eye effect from exposures.


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