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Fujifilm Unveils 19-Camera Lineup

Valhalla, N.Y. – Fujifilm North America unveiled Thursday 19
point-and-shoot cameras that will fit into the company’s spring lineup.

Overall, many of the models stress higher-performance long-zoom
shooting and improved CMOS sensor resolution.

At the premium end of the lineup is a new X-series ultra-zoom
model with an SLR-looking body design. The X-S1, which ships later this month
at an $800 suggested retail, features an improved 12-megapixel CMOS sensor with
EXR processing engine, a 26x manual zoom lens with up to 52x intelligent digital
zoom extension at minimal resolution loss, optical image stabilization, a
bright f/2.8 to f/5.6 lens, a 3-inch LCD and an electronic viewfinder (EVF).

It will shoot in RAW format and has a burst shooting speed of 7 fps
in full resolution.

Video is captured in FullHD 1080/30p resolution with stereo sound
in the H.264 format.

In the FinePix assortment, Fujifilm is offering a range of models,
starting with the HS30EXR 30x f/2.8 to f/5.6 manual ultra-zoom, featuring a
16-megapixel CMOS sensor, EXR engine, 3-inch tilting 460,000-dot LCD, 920,000-dot
EVF, RAW format shooting, FullHD 1080/30p video with stereo sound in the H.264
format, sensor-shift mechanical image stabilization system, lithium-ion battery
and high ISO capability. It will ship in March at a $500 suggested retail.

The HS25EXR features a 16-megapixel EXR CMOS sensor, 30x manual
zoom, 3-inch LCD, 200,000-dot EVF and AA battery power. It will ship in mid-March
at a $400 suggested retail.

A new SL series offers high zooms at budget prices. The SL300
(shipping in mid-March at $300) features a 14-megapixel CCD sensor, rubberized
finish, fixed 30x power zoom with dual controls, 3-inch LCD, 460,000-dot EVF,
hot shoe, 720/30p HD video, Mini HDMI out and lithium-ion battery.

The S series, known for long zooms and value prices, will add the
S4500 and S4200 models. The S4500 (shipping in February at $260) features a 30x
power zoom, while the S4200 (shipping in February at $230) has a 24x power
zoom. Both include 14-mgeapixel CCD resolution, 230,000-dot LCD panels, 720/30p
HD video, sensor shift stabilization, Mini HDMI output and AA battery power.

The F series will add the F700EXR and F750EXR, both of which will
offer 16-megapixel CMOS sensors with EXR engine, 20x compact long-zoom lens
with dual controls and up 40x digital zoom extension, 460,000-dot LCD, up to 8 fps
burst shooting at full resolution and 11fps with reduced resolution, 1080/30p
HD video recording, and high-speed video modes for slow motion at 80 fps, 160 fps
and 320 fps (all with reduced resolution). Both have mechanical sensor shift
stabilization and Mini HDMI outputs. The F770 also adds an enhance GPS system
and RAW file support.

The F770 will ship at the end of March at $380 in a choice of black
or red. The F750 will ship in March at $350 with a black, red or white full-metal

The F660EXR (shipping in February at $280) includes a 16-megapixel
CMOS sensor with EXR engine, 16x zoom with up to 30x digital zoom extension, up
to 24 fps shooting at reduced resolution in continuous mode, 1080/30p HD video,
a 3-inch 460,000-dot LCD, Mini HDMI output and lithium ion battery.

New tough-design cameras in the XP series are waterproof to 33
feet (10 meters) and shock resistant from a drop of up to 6.5 feet. They include
the XP150 and the XP100, both of which target hard-core adventurers. Both cameras
include 14MP CMOS sensors; 5x internal zooms; high-contrast, 2.7-inch
230,000-dot LCDs; scratch-resistant, water-repellant lens coatings; up to 10fps
continuous shooting; and FullHD 1080p video recording in MPEG-4 with stereo
sound. They have sensor shift stabilization, Micro HDMI outputs, lithium-ion batteries
and an increased brightness LCD.

The XP150 includes GPS and will be available a $280 in March in a
choice of black or orange. The XP100 will be available in mid-March for $250,
omitting GPS, and in a choice of black, silver, blue, orange and green.

The XP50 (mid-March, $200) offers 14MP CMOS resolution, 5x
optical zoom, scratch- and water-resistant lens coating, up to 10 fps
continuous shooting, 2.7-inch LCD, 1080/30p HD movie capture in MPEG-4
resolution, and a choice of black, silver, blue, orange and green body colors.

The on-the-go T series will add the T400 (March, $180) and T350
(March, $160). Both have wide-angle 10x lenses, and resolution of 16 and 14
megapixels, respectively.

Both feature 3-inch 230,000-dot LCDs, 720p Motion JPEG video
capture, lithium-ion batteries and mechanical sensor-shift technology.

The JZ standard compact series will add the JZ250 (March, $150)
and JZ100 (March, $130), both with 8x optical zoom lenses. The JZ 250 features 16-megapixel
CCD resolution, and a 3-inch 230,000-dot LCD. The JZ100 offers 14-megapixel CCD
resolution and a 2.7-inch 230,000-dot LCD. Both record 720/30p HD video in Motion
JPEG, have optically stabilized lenses, and have lithium-ion batteries.

The JX everyday value series includes the JX580 and JX500. Both have
wide-angle 5x zoom lenses with digital image stabilization. The JX580 features
16-megapixel CCD resolution, and a 3-inch 230,000-dot LCD. The JX500 steps down
to 14-megapixel CCD resolution, and a 2.7-inch 230,000-dot LCD. Both offer 720/30p
Motion JPEG movie capture and lithium-ion batteries. They will be available at
the end of February in a choice of black, blue or red, both at suggested
retails of $120 and $100, respectively.

The AX550 will ship in mid-March at a $90 suggested retail
offering a 16-megapixel CCD, 5x optical zoom, 2.4-inch LCD, Motion JPEG and AA battery