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Fujifilm Pulls Back Curtain On PMA Digicams

Valhalla, N.Y. — Fujifilm announced a pair of A-series digital cameras and a new ultra-zoom camera yesterday.

The 7-megapixel FinePix S700 sports a 10x-optical zoom lens, a 2.5-inch LCD, electronic viewfinder, 14 scene modes, and ISO levels up to 1,600 at full resolution.

The camera incorporates the company’s picture stabilization mode, which boosts ISO and shutter speed to reduce blur, and i-Flash to adjust flash intensity according to the surrounding light. It also offers a dual-shot mode which records two photos in succession, one with the flash on, the other with the flash off.

It accepts both xD and SD memory cards and will ship in March for a suggested $249.

Fujifilm’s two new A-series cameras will ship in May. The 8-megapixel FinePix 820 and 9-megapixel A900 employ the company’s Super CCD sensor and feature a 4x optical zoom lens, 2.5-inch anti-glare LCD, 16 scene modes, and feature ISO levels of up to 800 at full resolution.

The cameras also incorporate the company’s picture stabilization mode (which boosts the ISO and shutter speed to reduce blur) as a dedicated mode on the camera’s dial. A new interface explains camera settings on the LCD screen as a user navigates the menu.

The cameras feature a dual memory card slot for xD and SD memory cards and use IrSimple technology to connect and transmit images wirelessly via infrared to other IrSimple-enabled devices.

The A820 and A900 will retail for $179 and $199, respectively.