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Fujifilm Makes Divisional Moves

Valhalla, N.Y. – In
a corporate restructuring move,

North America

said Monday that effective Jan. 1, 2011, subsidiary Fujifilm
Optical Devices USA will become its optical devices division.

“At Fujifilm, we
are continually working to strengthen our assets for efficiency as well as
flexibility,” said Ray Hosoda, Fujifilm North America president/CEO. “To do
this, it has become more important than ever to consolidate efforts within
Fujifilm North America Corporation and present a unified organization to our
customers in order to optimize relationships and grow the business.”

The optical devices
division will be led by new division president, Toshi Tanaka, who advances from
Fujifilm Optical Devices USA senior VP. During the last three decades, he’s
worked for Fujinon in a variety of management positions, including president of
Fujinon operations in Tokyo and Europe.

In his new post,
Tanaka will replace Hank Hayashi.

In other news,
Fujifilm North America said Fujifilm Hawaii will now become a regional sales
and marketing office for the company.

“Fujifilm Hawaii
has been a leader and highly respected provider of traditional and digital
imaging products and solutions in the local marketplace,” said Hosoda. “This
restructuring will leverage efficiencies through closer collaboration with the
larger Fujifilm organization in the U.S.”

The Hawaii office
will continue to be run by George Otsuka, Fujifilm North America sales and marketing

“These changes
will position Fujifilm well for our next phase of growth,” continued Hosoda.
“The restructuring will help us reinforce business objectives, align businesses
to drive growth in these markets, and take advantage of synergies and shared
services that will make the company more effective and better serve our