Valhalla, N.Y. - In a corporate restructuring move,
said Monday that effective Jan. 1, 2011, subsidiary Fujifilm Optical Devices USA will become its optical devices division.
"At Fujifilm, we are continually working to strengthen our assets for efficiency as well as flexibility," said Ray Hosoda, Fujifilm North America president/CEO. "To do this, it has become more important than ever to consolidate efforts within Fujifilm North America Corporation and present a unified organization to our customers in order to optimize relationships and grow the business."
The optical devices division will be led by new division president, Toshi Tanaka, who advances from Fujifilm Optical Devices USA senior VP. During the last three decades, he's worked for Fujinon in a variety of management positions, including president of Fujinon operations in Tokyo and Europe.
In his new post, Tanaka will replace Hank Hayashi.
In other news, Fujifilm North America said Fujifilm Hawaii will now become a regional sales and marketing office for the company.
"Fujifilm Hawaii has been a leader and highly respected provider of traditional and digital imaging products and solutions in the local marketplace," said Hosoda. "This restructuring will leverage efficiencies through closer collaboration with the larger Fujifilm organization in the U.S."
The Hawaii office will continue to be run by George Otsuka, Fujifilm North America sales and marketing VP.
"These changes will position Fujifilm well for our next phase of growth," continued Hosoda. "The restructuring will help us reinforce business objectives, align businesses to drive growth in these markets, and take advantage of synergies and shared services that will make the company more effective and better serve our customers."