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Fujifilm Intros New Series of DigiCams

Valhalla, N.Y. — Fujifilm introduced five new digital cameras today, including a new product series aimed at the swelling ranks of repeat buyers looking to upgrade their older cameras.

The new E-series models will fit between the company’s entry-level A-series and the slim form-factor F series with prices under $500, said Darrin Pepple, Fujifilm’s brand manager.

The new cameras, which ship next month, include the FinePix E500, E510 and E550.

All three E-series cameras feature a 2-inch LCD screen, PictBridge compatibility and a 3.2x optical Fujinon wide-angle zoom lens. The cameras are compatible with optional lens adapters for 1.94x telephoto or 0.76x wide-angle zoom capability.

The cameras will ship with a 16MB xD-Picture Card and a PictureCradle adapter so the models will work with the company’s existing PictureCradle camera dock ($49.99) for battery recharging and image downloading.

The 4-megapixel E500 and 5-megapixel E510 feature both automatic and manual modes including programmed AE, aperture and shutter priority AE, macro, super-macro and four scene modes. In movie mode, the cameras can record QVGA video at 10 frames per second (fps). They will retail for a suggested $299.99 and $349.99, respectively.

The flagship E550, for $499.99, will feature 6.3-megapixel resolution with Fujifilm’s proprietary Super CCD HR (High Resolution) sensor system and a new image processor to improve the speed of the camera and reduced digital “noise.” The E550 features a shot-to-shot time of 1.0 second, and a shutter lag of 0.05 seconds.

Other features of the E550 include a 4x optical zoom with optional 1.94x and 0.76x wide-angle lens adapters, automatic and manual shooting modes, and a continuous shooting mode capturing top and final 4 frames at a rate of 3 fps, in addition to a long-period burst mode which shoots up to 40 frames at 1.6 fps, when the camera is set to 2-megapixel mode.

In movie mode, the E550 records VGA resolution video at 30 fps to the length of the xD Picture card.

The company also added two models to its existing S-series of traditionally styled, ultra-zoom models.

The S3100 and S5100 both sport 4.0 megapixel resolution with enhancements for improved viewfinder and LCD viewing in low-light situations

The S3100, which replaces the S3000, offers fully automatic exposure controls with a 6x optical/3.4x digital zoom. It offers the QVGA movie mode of the E500 and E510. It ships in August for a suggested retail price of $349.

Fujifilm will replace the S5000 with the S5100, adding manual controls including continuous shooting, continuous auto-focus, shutter priority and aperture priority modes, in addition to a longer, 10x optical/3.6x digital zoom.

It will ship in October for a suggested retail of $499.99. Both cameras will ship with a lens adapter ring and a 16MB xD-Picture Card.

The company also cut the suggested retail price of its high-end, 6.2-megapixel S20 Pro from $999 to $895.