Valhalla, N.Y. — Whoever said eight is enough apparently never worked at Fujifilm. The company unveiled three new digital cameras, including two featuring a 9-megapixel CCD, the first consumer cameras to offer that resolution.
The FinePix S9000, which ships in September for a suggested $699, features the company’s 9-megapixel Super CCD HR sensor, a 10.7x optical zoom lens (28-300mm, 35mm equivalent), and the company’s Real Photo Technology for reducing the effects of digital noise, improving battery life and increasing the speed of operation and start-up time.
The S9000 boasts a start-up time of 0.8 seconds and a shutter lag of 1/100 of a second. It offers an anti-blur mode that adjusts the camera’s ISO settings to combat camera shake and blur, and natural light mode for improved low light photography. The camera’s manual zoom can be used while recording video, which is captured at VGA resolution at 30 frames per second.
The camera can capture RAW image files and offers a super macro mode for focusing up to .4 inches. The LCD can tilt for various shooting angles and the camera accepts both xD and CompactFlash memory cards.
There is still plenty of life left in SLR-type fixed lens cameras in the era of low-cost SLRs, said David Troy, senior product manager, Fujifilm. “We don’t see the over $500 category as a ‘dead zone’ but a key growth area for us,” he added.
The segment will flourish, Troy argued, because of the prominence of repeat buyers who know enough to demand better features but are not true hobbyists who wish to invest time and money in the intricacies of SLR photography.
That said, the company is “actively pursuing” work on its own d-SLR, Troy noted.
Fujifilm also introduced the successor to its E-550, the 9-megapixel E900. It ships in October for a suggested $499.99
The camera features the company’s Real Photo Technology, automatic and manual controls, a 2-inch LCD screen and a 4x optical zoom lens. Additional features include a live histogram display for exposure settings and a highlight warning function that alerts users if a photo they’ve taken is over exposed.
Finally, the company updated the S5100 with the new 5-megapixel S5200. The camera features a 10x optical zoom (38mm to 380mm), Real Photo Technology, a start-up time of 1.1 seconds, a shutter lag of 0.01 and a lower power consumption than its predecessor. It also offers natural light and anti-blur shooting modes, and macro focusing to 3.9 inches
The S5200 will ship in October for a suggested $399.95.