Fujifilm Introduces 7 Point-And-Shoot Cameras

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LAS VEGAS – Fujifilm will use International CES 2013 to unveil a range of FinePix point-and-shoot cameras targeting three of the biggest growth areas in the camera business – long zooms, fast shooting speeds and all-weather cameras.

Fujifilm is also showing a pair of new professional point-and-shoots in its advanced Xseries line.

The company said that among its top goals in developing the 2013 line was to improve operating times for faster shooting speeds, which it did through improvements to the image sensors, image-processing engines and autofocus systems.

Highlighting its consumer offerings will be seven models topped off by the HS50EXR (shipping in March at a $550 suggested retail), which has a 42x optical/84x digital zoom with manual control, an improved 16-megapixel EXR CMOS 2 sensor, an intelligent hybrid autofocus system combining both phase- and contrast-detect systems to enable AF speeds of up to 0.05 seconds, and burst shooting speed of up to 11 fps.

Other features include improved optical image stabilization, enhanced 920,000-dot 3-inch LCD, a 920,000-dot electronic viewfinder with eye sensor to quickly switch control between the EVF and the LCD, FullHD 1080 movie resolution and both fully auto and fully manual control capability.

The HS30EXR (March, $400) is another step-up bridge-style pointand- shoot featuring a 16-megapixel CMOS sensor and 30x optical manually controllable zoom.

The SL1000 (March, $400) is another bridge-style point-andshoot that features Fujifilm’s longest zoom to date with a 50x optical and 100x digital power zoom magnification, dual zoom control, and a 16-megapixel backside illuminated (BSI) CMOS sensor (the first CMOS sensor in the SL series), improved optical image stabilization, up to 10 fps burst shooting speed, FullHD 1080/60i movie mode, stereo sound, tilting LCD and lithium-ion rechargeable battery.

Still in the bridge camera family is the S8200 (March, $300), which packages a 40x optical and 80x digital zoom range, dual zoom control for left- or right-handed operation, built in lens shift technology, 16-megapixel BSI CMOS sensor, one-second startup, up to 10 fps continuous shooting at full resolution or up to 60 fps at reduced resolution. For video the camera records FullHD 1080/60i resolution. It has creative artistic filters, including selective partial color, toy camera effect and pop color.

The S8300 (March, $310) has essentially all of the features of the S8200 with a 42x optical/84x digital zoom lens.

In waterproof cameras, Fujifilm is presenting the XP60 (March, $200), billed as both a stylish and durable takeanywhere point-and-shoot camera. It features a new 16-megapixel CMOS sensor, is submersible to 20 feet, shock-proof from 5 feet and is dust-proof and freezeproof. It features a dedicated movie button, a standard still shutter button and a continuous still shutter button for capturing up to 10 stills a second in full resolution.

It has a 5x optical zoom, CMOS sensor shift image stabilization and advanced creative filters.

The new T550 adds a 12x optical/24x digital zoom with optical image stabilization, 16-megapixel CCD, 3-inch LCD and creative filters.

In its advanced amateur/professional X-series line, Fujifilm will show its X100S and X20 point-and-shoot models, offering pros a compact alternative for more casual shooting situations.

The Fujifilm X20 digital camera improves on the X10 with an advanced 12 megapixel 2/3-inch X-Trans CMOS II sensor and the EXR Processor II that deliver autofocus speed of up to 0.06 seconds.

The X20 also adds a newly developed advanced optical viewfinder with a Digital Trans panel that displays shot information and syncs with the manual zoom lens.

The newly developed 12-megapixel 2/3-inch X-Trans CMOS II sensor and EXR Processor II allow enable the camera to produce clear images with minimal graininess, even at high ISO settings, Fujifilm said.

The sensor technology enables the removal of the optical low pass filter to deliver a 20 percent improvement in resolution, while the EXR Processor II reduces noise by more than 30 percent, according to the company.

The X100S, meanwhile, features a new, advanced APS-C XTrans CMOS II sensor matched with an improved EXR processor II image-processing engine.

The X100S is equipped with a bright Fujinon 23mm F2 fixed lens, which is said to delivery high edge-to-edge quality.

The X100S is said to be capable of autofocus speeds as up to 0.08 seconds, and produces a 16 percent improvement in image quality while reducing noise by 30 percent over the first generation X100.

As a first for the camera, the X100S includes a digital split image function that uses the XTrans CMOS II Sensor’s built-in phase detection pixels to display dual images that can be manually focused by the user.

Pricing and availability on both cameras were to be announced later.

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