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Fujifilm To Hike Film Prices

Valhalla, N.Y. – Citing rising raw materials costs, Fujifilm
North America said Thursday that it will implement price increases for film and
other photographic products in the U.S., effective September 2011.

As the price of silver and other materials soars on the world commodities
market, Fujifilm’s prices for professional photographic film (which uses silver
as a component), including black and white, color negative and color reversal,
will increase by approximately 15 percent, the company said.

Prices for consumer film, one-time-use cameras, the Instax 210
instant camera and Instax wide film will increase by approximately 10 percent.

In a statement, the company said that to sustain its photographic
imaging business, “Fujifilm has completed intensive structural reforms to
reduce fixed costs and improve productivity, and has been absorbing increasing
costs of raw materials used to manufacture photographic products.

“However the continued increase in raw material costs means that
Fujifilm can no longer offset cost increases through productivity and must
implement a price increase at this time.”