LAS VEGAS – Fry’s opened
a next-generation in-store Sony shop at its Las Vegas store Tuesday night.
The “Golden Spaces”
concept is the third iteration of Sony Electronics’ store-within-a-store boutiques
and shop-in-shop merchandising spaces.
The 625-square-foot department
is the second for the big-box A/V, IT and appliance chain and the 11
for Sony, which launched Golden Spaces last year at American TV, Ultimate
Electronics and Fry’s San Diego store.
The new shops employ
European-made fixtures, third-party Sony promoters and content from Sony
Entertainment to provide consumers with an “immersive retail experience” that
showcases 3D TV and home entertainment, Sony said.
On-air promotions by
local radio station KWNR drew a large crowd to the opening, which was
highlighted by 3D TV bundle giveaways and a ribbon cutting ceremony by Fry’s
president Randy Fry, executive VP Kathy Kolder and Sony executive VP and chief
marketing officer Mike Fasulo.
Fry, who became chairman of the Consumer Electronics
Association (CEA) on Jan. 1, described the initial San Diego shop as
successful, and lauded Sony for “making a real commitment to the consumer” by
demonstrating “a total solution.”