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FOX To Air HDTV Sports In Q3

“FOX Sports will present much of its exclusive live event programming in 720p high-definition,” said David Hill, FOX Sports Television Group chairman. The exact schedule of events will be announced shortly, the network said.

“Given the high-profile events that FOX Sports broadcasts later this year and beyond, the timing is perfect for us to begin our transition to the gold standard of high-definition television,” Hill said in a prepared statement. “We were very pleased with FOX Widescreen, but after extensive research and testing, it became clear that we wanted our viewers to have access to the sharpest sports images in the world, and without question, the 720p format produces those images.”

Between July 2004 and February 2005, FOX Sports will carry NASCAR’s Pepsi 400 from Daytona International Speedway, MLB’s 75th Anniversary All-Star Game from Houston, playoffs and World Series; regular- and post-season NFL coverage including Super Bowl XXXIX from Jacksonville, and the Daytona 500. However, FOX did not say if all of those events would be part of the high definition schedule.