San Diego -
has added the Discovery Channel to its mobile-TV lineup, making it the only mobile service offering live Discovery content, the company said.
The Discovery Mobile channel will be available through all devices receiving FLO TV service, including the handheld FLO TV Personal Television, Audiovox's portable DVD player with built-in FLO TV tuner, FLO TV Auto Entertainment systems from Audiovox and FLO TV-equipped cellphones.
The announcement follows the
by Qualcomm CEO Paul Jacobs that the Qualcomm's FLO TV subsidiary will probably be sold off because subscriptions haven't grown as much as expected.
The Discovery Mobile channel will offer full-length programming of popular series such as Discovery Channel's "Cash Cab," "Deadliest Catch," "Dirty Jobs" and "Man vs. Wild" and programming events such as Shark Week. The channel also will spotlight various series from Discovery Communications's other networks, including Animal Planet's "River Monsters" and "Whale Wars" as well as the Science Channel's "How It's Made" and "Through The Wormhole with Morgan Freeman." Discovery content also will be available on demand when FLO TV launches its on-demand feature later this year, FLO TV said.
FLO TV offers up to 20 channels of full-length simulcast and time-shifted programming from such content providers as ABC, ABC Entertainment, ABC Family, ABC News, ABC Sports, Adult Swim Mobile, CNBC and ESPN. Its network covers more than 100 major markets, reaching a population of more than 200 million people.
For the $149 handheld Personal TV and $199 Audiovox portable DVD/FLO TV, a month-to-month FLO TV subscription costs $14.99/month for up to 20 channels. Options are available to buy one or two years of service in advance at a discount. Through AT&T-equipped cellphones, service costs $9.99/month.
The new portable DVD player is available at HSN's website and will soon be available through select Best Buy stores, according to FLO TV's website.