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FLO TV Debuts Nationwide With 39 New Markets

MediaFLO said it will finally go nationwide, expanded its FLO TV live mobile TV service into 39 new markets reaching an additional 60 million customers after the DTV transition last Friday.

The expansion was possible as the transition freed up broadband spectrum, enabling MediaFLO to “turn on” 15 markets.

MediaFLO, a division of Qualcomm, will also expand service in some of the markets it already serves including Chicago, Los Angeles, New York and Washington, reaching more than 200 million potential customers by the end of 2009, it said.

FLO TV is now offered to cellphone customers by Verizon and AT&T.

FLO TV is also expanding beyond the cellphone market into car electronics. Audiovox announced at International CES it will offer a FLO TV car TV tuner. It is expected to ship in early October at a target $599 to $699 installed price through new car dealers with other car retailers to follow a few months later.