FLO TV: Consumers Get Money Back


New York - FLO TV has begun offering a


to cover the full purchase price, excluding taxes and shipping, of FLO TV products that receive the company's consumer-direct service.

Consumers don't have to return the product to get the rebate.

Consumers who activated a FLO TV Personal Television, Audiovox portable DVD with FLO TV, or FLO TV car entertainment system will get a refund for the full retail price at time of activation and a prorated refund for the amount of service paid for in advance but not used after the customer's service is turned off. Service will be turned off within 72 hours of validation of their online rebate form. Rebates arrive four to six weeks after a claim is validated.

Rebates will also cover the cost of accessories, such as extra batteries and charges, purchased directly from FLO TV but not from retailers, the company said. Third-party extended warranties also aren't covered, a customer service rep said.

FLO TV has also specified a cutoff date of March 27, 2011, for its direct-to-consumer service, having previously cited a spring cutoff.

In October, FLO TV


it would shut off its direct-to-consumer service because of the slow adoption pace and the high cost of marketing, customer service, product development and customer acquisition.

At the time, FLO TV said it had made no decisions about the future of FLO TV's white-label service under which cellular carriers Verizon Wireless and AT&T buy the service on a wholesale basis for resale with select handsets. In November, the company


it was keeping all options open for the future of its FLO TV network, including a change in FLO TV's wholesale business model as well as a complete shutdown of service and sale of the network's 700MHz spectrum.


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