Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


FISH Swims Into Flash Format War

The Universal Transportable Memory Association (UTMA) revealed the creation of another flash media format called FISH (Flash Internal Semiconductor Hard-drive).

The format is essentially a miniature USB flash drive designed to fit inside electronic devices, according to UTMA. The card is smaller than an SD card and narrower than an xD-Picture Card. It will plug directly into any USB host port like a typical USB flash drive, and uses USB 2.0 connectivity for fast downloads.

To date, the format’s backers, and UTMA members, are shrouded in contractual secrecy. According to a UTMA spokesman, at least two flash memory manufacturers are onboard to produce the card — which should be available “soon” in capacities up to 2GB. Card costs will be competitive with current formats.