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First- Half DTV Sales Up 45%

Arlington, Va. – Factory sales of digital televisions (DTVs) rose 45 percent to 3.8 million units between January and June, compared to the same period a year ago, according to Consumer Electronics Association (CEA) numbers.

Total DTV wholesale dollar sales for the period rose 23 percent, exceeding $4.6 billion, CEA said.

The association said both sales and revenue were impacted by steadily declining prices on DTV equipment. The average price since January has dropped more than $200 bringing the average factory-to-dealer sales price to $1,159 per DTV set. The CEA said that as sales prices continue to drop, every month in 2005 has seen an increase in sales over the previous month.

“It is a great time to buy – the number of DTV products and the wide range of prices has created a truly competitive marketplace,” said CEA president/CEO Gary Shapiro. “There is increased competition among retailers, manufacturers and the technologies. More high-definition (HD) programming is announced each day and Congress continues to keep this issue a top priority. We’re hopeful a cut-off date will soon be established for analog broadcasting. To date, more than 7 million devices are capable of receiving HD content.

Shapiro added that CEA forecasts more DTV sets will be sold than analog models in 2005.

“As consumers choose to go digital, 86 percent are choosing the best digital has to offer – HDTV,” he said. “To date, 7 million U.S. households are capable of receiving HD programming via either over-the-air or cable.”

Data cited in this release is available for purchase through CEA’s Market Activity Reports and Analysis (MARA) program.