Fasulo On Sony's Upcoming Product Strategies

Author:
Publish date:

SAN DIEGO –

Sony’s Mike Fasulo also took on some questions about the company’s strategies in specific product categories. Here are a few of his views:

TWICE:

What is Sony’s game plan for dealing with shrinking TV department real estate as more 60-inch-plus LCD TVs hit the market?


Fasulo:

That’s a good question and a relevant one. There is nothing quite like the thrill of walking into a retail store and seeing a bright and shiny new TV, stretched out across 62 or 65 or 70 inches, but that doesn’t mean you have to go home with that particular TV.

I know a lot of people still consider “showrooming” a dirty word — I’ll try to be diplomatic and say the verdict’s still out — but this is a great way to have product on display and people buying through websites on their cellphones.

Now, I don’t want to suggest a paradigm shift in the way all retailers do business but, you’re right, as TVs get bigger and bigger, the question needs to be asked: Where will we find room for all of this product?


TWICE:

Are dealers getting behind the new 4K SXRD video projector, and what is Sony doing at the retail level to set the foundation for growing that business?

Fasulo:

Stay tuned, because this is going to be very exciting. This is a space we know very well and an opportunity to drive step-up value-added sales.


TWICE:

How are Sony tablet sales? What did you learn about the introduction and when will the next version be available?


Fasulo:

I’m not comfortable making any sweeping statements about sales of the Tablet S and Tablet P until we have year-over-year data, but I am comfortable suggesting that we have been very happy with the sales of both models.

We also learned a lot about the type of consumer, who buys each model, as our direct channel posted incredibly strong numbers when it came to sales of the Tablet S, in particular. What we found was passionate embrace of our first Android tablet venture by the subset of CE consumer we’ll call “Sony loyalists.” They loved it as much as we do.


TWICE:

New flagship Android phones are becoming available in the U.S. only as unlocked models. How is Sony planning to step up sales through carriers?

Fasulo:

I can’t speak for Sony Mobile and their carrier strategy. But I can attest to the quality of the growing portfolio of Android phones they produce, as well as the quality of Android products SEL produces, such as our new lineup of Walkman digital music players. The mobile space is one to watch with Sony.

Featured

Related Articles