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Fashion, Design Mark Digicams Debuting At CES

In a testament to the power of form to sway buyers, digital cameras vendors will break out new designs and a veritable rainbow of colors to entice existing camera owners to trade up to a more fashionable photographic instrument.

Casio‘s 7-megapixel EX-V7 sports a 7x optical zoom lens (38mm-266mm, 35mm equivalent) that incorporates CCD shifting image stabilization. For additional shake resistance, the V7 incorporates Casio’s anti-shake DSP, which joins a new image processor and the ability to record movies in the H.264 (MPEG-4 AVC) format, which the company claims produces higher quality video than previous formats.

The camera can also record movies in stereo sound and zoom while recording. It sports an auto tracking/auto framing focus feature for better exposure, a 2.5-inch LCD screen and aperture/shutter priority modes.

Kodak will add a 10-megapixel model to its V-series at the show. The V1003 will be available in eight colors, one of the largest color assortments for a single model currently on the market. It sports a 3x zoom lens, MPEG-4 video capture, anti-blur capabilities and Kodak’s Perfect Touch image enhancement technology.

The V1003 ships in March for a suggested $249.

Norcent will bring a new line of digital cameras that the company says were designed specifically for them. The 7-megapixel DCS-760 offers a 2.5-inch, scratch-resistant LCD screen, a 3x optical zoom lens, VGA video recording and 15 scene modes. It will ship in the spring for an estimated $199.

Norcent will also will brings its second 10-megapixel model to market this month. The 1025 sports a scratch resistant 2.5-inch LCD, a 3x optical/5x digital zoom, VGA video recording, 15 scene modes and a $199 suggested retail price.