Mountain View, Calif. -
, developers of wireless memory cards, unveiled Monday a new developer program to expand its digital connectivity platform.
Eye-Fi said the program enables third-party developers to embed the Eye-Fi capability in their own applications.
"In response to a strong marketplace and community demand, we're introducing the Eye-Fi developer program, which enables developers to expand and extend the Eye-Fi experience," said Jef Holove, Eye-fi president and CEO. "Looking back five years, Eye-Fi's founders recognized the need for a solution that has already helped people back up, organize or share more than 100 million memories. We have since created an ecosystem of seven camera partners and 45 online services that enrich those personal memories and the introduction of the developer program is our response to the growing interest from application developers."
Eye-Fi technology enables transmitting digital files, such as photo and video files, wirelessly to PCs and other devices without the need for capable of connecting a media card into a card reader connected to a PC.
The technology includes use of automatic camera power management, in-camera controls and on-screen activity icons.
Eye-fi said the developer program will grant developers access to web services that can further enrich the experience by:
â€¢ Extending the platforms with which Eye-Fi'ed content can be viewed and shared, allowing users to view photos and videos sent to an Eye-Fi account from any website or application;
â€¢ Narrowing the gap between photo software and the online sharing and memory making platforms by granting access to send photos and videos to Eye-Fi's ecosystem of 45 sharing sites; and
â€¢ Enhancing the photo management experience by facilitating customization of the Eye-Fi card settings panel.
Developers who wish to join this program are encouraged to visit
to learn more and sign up for the program.