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Ey-Fi Doubles Upload Speed

Cologne, Germany — Wireless SD card maker Eye-Fi said it had doubled the upload speed of its memory card and will give current card owners the ability to add geo-tagging and hot spot access to existing cards.

The announcement was made at the Photokina trade show, here.

The speed boost will come courtesy of a firmware upgrade and be free of charge.

Adding geo-tagging and hot spot access will also come via a firmware upgrade and will be available for an annual fee in October. The upgrades will provide older Eye-Fi cards with capabilities introduced in the new Eye-Fi Explore card announced in July.

Eye-Fi will charge $14.99/year for geo-tagging, and $14.99/year for access to Wayport hot spots.

The firm also added two new online upload destinations to its roster of photo services — Apple’s MobileMe and the AdoramaPix Web site.

Eye-Fi is now moving into brick-and-mortar retail, with distribution through Best Buy, Circuit City and Ritz Camera Centers, the company said.