San Diego — Sony reported strong sell-through on its dedicated Blu-ray players and Bravia LCD TVs over the Black Friday sales weekend.
Chris Fawcett, Sony home audio and video product marketing VP, said, “Black Friday sales exceeded our expectations at nearly every retail location and online as well. In fact, one survey even ranked the Sony BDP-S350 in the Top 3 of the most popular items sold online on Black Friday … this included all products, not just consumer electronics.”
Regarding Bravia TVs, Jeff Goldstein, Sony television marketing VP, said, “The sell-through of Sony Bravia LCD TVs exceeded our expectations for the Black Friday weekend. Our promotions worked well, and we saw good lift on key models.”