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Eureka Park Returns With Expanded Showcase

LAS VEGAS— The Eureka Park TechZone, a dedicated area showcasing innovative start-ups and entrepreneurs, has returned to International CES for the second consecutive year. 

This time out, the pavilion, located on Level 3 of the Venetian, is 40 percent larger, with more than 140 exhibitors covering at least 14,000 square feet, compared with 102 exhibitors over 10,200 square feet at last year’s debut. 

Eureka Park proved to be a strong attraction among venture capitalists, media, buyers and other attendees across CES’s diverse audience who were drawn to the “new-to-CES” innovations and emerging technologies, the Consumer Electronics Association (CEA) said. 

“Based on the success of Eureka Park at the 2012 CES, including innovative product launches, we are expanding its size at the 2013 CES,” said CEA president/ CEO Gary Shapiro.

 Karen Chupka, CEA’s events and conferences senior VP, added that Eureka Park “practically stole the show last year as the home for budding entrepreneurs and fledgling start-ups.” She said the pavilion “was bursting with game-changing technologies and services that caught the eyes of key attendees and reaffirmed the importance of innovation in the consumer electronics industry.” 

“CES is as much for start-up companies looking to make a name for themselves as it is for the big-name companies leveraging the world’s largest technology event,” added Shapiro. “The entrepreneurs in Eureka Park are helping fuel our economy by creating jobs and producing innovative goods and services.” 

The TechZone was specifically designed to benefit entrepreneurs, start-ups, home-grown innovation and small companies looking to gain a foothold in the consumer electronics industry, CEA said. 

Eureka Park also embodies the spirit of innovation regularly promoted by CEA through its Innovation Movement (, the trade group said. 

For this year’s show, CEA has renewed its partnerships with two Eureka Park sponsors: the National Science Foundation (NSF) and Startup America Partnership, to secure participation from start-up companies that will introduce innovative products at the 2013 CES. 

“We look forward to partnering with Startup America and the NSF to create another successful Eureka Park at CES experience,” Shapiro noted. 

CEA added that the expansion represents a renewed commitment to start-ups and entrepreneurs on the part of the trade association.