West Chester, Ohio - Escort announced a holiday marketing campaign, with its Passport 9500ix radar detector as the leading focus.
According to the company, the event is being promoted at national, regional and local sales levels, and will include print, online, direct-mail, email and point-of-sale advertising. The focus will be on expanding consumer awareness by presenting products in promotional marketing sales offers, it said.
The Holiday Drive Event has already begun and will run through Jan. 16, 2011. Free gifts are available on qualifying product purchases from Escort and participating retailers, the company said, and will include a free accessory package consisting of Escort's SuperCup windshield mount and a combo accessory SmartCord (combination straight and coiled cord), a $50 retail value. Gift boxes for select products and free shipping will also be offered.
The company's no-risk test drive policy -- which typically allows drivers to use new its radar detectors for up to 30 days - will be extended to the end of January 2011, and Escort's trade-in program will also be featured in the promo.
Escort added to its line of radar detectors
with the introduction of the Passport Solo S3, a cordless model.