NAGANO, JAPAN — Epson’s global president Minoru Usui told members of the international press here Wednesday that his company’s “Sho Sho Sei” technology strategy has helped the company reverse sales declines and deliver a new period of growth.
Sho Sho Sei, he said, lies at the heart of all Epson products and refers to the development of devices that are compact, energy saving and high precision.
This includes such product areas as newly advanced ink jet printers, robotic manufacturing systems, visual systems like projectors and augmented reality head gear and new wearable devices, where Epson can use its expertise and core patents to produce products that are not easily duplicated by others.
“My aim is to make Epson a company that is indispensable to its customers and society. Technological innovations at Epson will make a real difference,” said Usui. “Epson’s strength lies in the Japanese tradition of Monozukuri [the art and science of manufacturing]. This helped us to vertically integrate manufacturing processes to implement constant improvements in our core devices and other original technologies. Now we are back with compact, energy saving and high precision products based on Sho Sho Sei technology.”
He pointed to the Micro Piezo MEMS technology that drives the chip used on most of Epson’s new ink jet devices, from commercial-grade printers down to home office printers, as an example of the innovation that will help drive the company forward.
Cognizant that the growth has slowed for home printing, Epson is taking its new ink jet technology to the business market in an effort to persuade businesses to leave laser and thermal printers for more economical, environmentally friendly, better quality, PrecisionCore-based printers, which feature significant speed and print quality enhancements.
“My ultimate aim is for everything to be printed by Epson,” he added.
As for future growth, Epson, he said, will take 3D printing a step beyond the mostly plastic printed objects some competitors are showing today when it delivers a more compelling commercial 3D printer in five years, and a full line up within 10 years.
The president continued that in the area of manufacturing systems, Epson has developed dual-arm industrial robots that are expected to become available in 2016 to address workforce-related issues.
Usui said the steps implemented so far have succeeded in elevating the company into a top 100 company for 2013, according to Thomson Reuters, following a period of declines he walked into when he was appointed to the top seat in 2008.