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Epson Adds Matsushita To PRINT Fold

Epson added Matsushita to the fold of digital camera manufacturers to incorporate Epson’s proprietary PRINT Image Matching technology into its forthcoming digital cameras.

The agreement, announced last week, is part of an ongoing effort by Epson to encourage digital camera owners to print from home (on Epson printers) by ensuring the digital camera communicates image information effectively to a home printer for improved picture quality.

The technology allows the digital camera manufacturer to set image specific parameters for printing, such as gamma level, color space, contrast, sharpness, brightness, saturation, shadow, highlight and color balance to ensure optimum results for each specific digital camera model.

Epson has already snared such manufacturers as Olympus, Nikon, Konica, Casio, Sony and Toshiba, among others, and has more than 23 cameras on the market that incorporate the technology. Nikon has also announced that three of its newest introductions, the Coolpix 5000, 885 and 775, will feature the technology.

Currently, four Epson printers feature PRINT Image Matching after a free software upgrade.