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Emporia Targets First-Time Cellphone Users

New York – Austria-based

Emporia Telecom

, which markets
simple-to-use cellphones for first-time phone users in 30 countries, will
launch its first North and South American products at International CES.

The 20-year-old cellphone
supplier promotes its devices as offering kids, senior citizens and people of any
age “the most essential features to stay connected with loved ones,” including
a one-touch Call for Care button with an encircled-heart symbol. The button can
be used to automatically dial a family member, a caregiver or emergency
services. The phones also feature large, easy-to-use buttons, an extra-loud speakerphone,
a simple interface, and easy-to-read, wide high-contrast displays, the company

Emporia’s selection will be
available in the Western Hemisphere in the spring.

At CES, the company will show two
new models. They are the EmporiaClick flip phone and the ruggedized EmporiaSolidplus,
designed for outdoor workers and outdoor enthusiasts.

The EmporiaClick flip phone
features a piano-lacquer finish, stainless-steel clasp, camera with dedicated
camera button, ringtones that can be adjusted to very high volumes,
high-powered vibration motors and a flashing LED to alert to an incoming call.

Because of its rugged design, the
emporiaSolidplus can be kept in a backpack or pocket or placed on a lanyard
when its owner is hiking, bicycling and the like, the company said. The device
meets military specifications for dust, shock, vibration, rain, humidity,
altitude and extreme temperatures.

 Gregory Foley, president/CEO of Emporia
Telecom USA, said the phones are designed for “millions of consumers who simply
don’t want complicated smartphones, distracting apps or expensive data plans.”

The company will market its
phones to carriers and retailers.