The program started earlier this month.
Netsertive will deliver online ads and content targeted to designers, architects and consumers. The company will then connect those prospects to the nearest local Elan dealer in the region. Thirty-six Elan Elite dealers are participating in the initial rollout of the program, and more are scheduled to join within six months.
The program includes local campaigns that use display ads, mobile device ads, search marketing, advanced targeting techniques, and dynamic lead pages that are automatically injected into local dealers’ websites, Elan said. The lead pages are centrally controlled to maintain the most up-to-date brand content but appear to viewers as part of the dealers’ web content, Elan explained.