EchoStar announced a subscriber retention initiative offering current DISH Network customers an upgrade to a hard-drive-equipped DISH Player-DVR 510 for $79.
Charlie Ergen, EchoStar CEO, announced the offer will begin April 15 during a "Charlie Chat" program on his DISH Network service.
The DVR/receiver will record up to 100 hours of programming. EchoStar is also offering installation service to customers who take advantage of the special offer. EchoStar now charges a $4.98 monthly fee for the digital recording service, unless a customer subscribes to DISH Network's upper-tier America Everything Pak programming package.