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EBI Licenses Bell + Howell Camera Brand

New York –

Elite Brands

said Monday it has entered an agreement to license the Bell + Howell
brand name to market lines of optical and imaging products including digital
cameras and camcorders, binoculars, telescopes, lenses and various camera

The company said it recently started delivering some of the first
of the new Bell + Howell products including hand-held digital video cameras and
camcorders with night vision and weatherproof construction, d-SLR flash units
and tripods, and binoculars for marine and general use.

Models include EBI patent-pending technologies including its use
of touch-screen controls and night vision technology.

In addition the company said it is planning models with
proprietary 3D capability.

EBI said it is currently rolling out select new Bell + Howell
products to major mass market retailers and e-commerce sites.

“This new licensing agreement with EBI is part of Bell + Howell’s
current brand expansion into an exciting, high-demand range of products,”
stated Bonnie Pressman, Bell + Howell marketing and branding director. “Since
we share the same creative vision and focus on designing top-tier quality
products, joining forces with EBI is a perfect fit.   As we continue to build the Bell + Howell
brand through new product development, expansion of distribution channels,
enhanced channel marketing and relationships with consumers and retailers, this
new licensing partnership will certainly contribute to the success and
longevity of the Bell + Howell brand.”

EBI was established in 1979 as a manufacturer of optical,
optical-mechanical and optical-mechanical-electronic products.

The company grew into one of the world’s largest manufacturers
and distributors of 35mm interchangeable single-lens reflex camera lenses.

The company builds equipment for more than 80 different private
label brands, and stocks and ships many of its own in-house brands as well as
licensed brands.