e-Reader Displays To Hit 77M In 2018: DisplaySearch

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Austin, Texas - Calling e-readers a rare bright spot in a bleak economy, DisplaySearch said displays for e-books and e-textbooks with 5-inch to 10-inch screens will grow to 77 million units worldwide in 2018, up from about 1 million units in 2008.

This year the number of e-book readers with screens from 5 to 10 inches will total 20 models worldwide, compared with only about five models in 2007 that measured 5 to 9 inches.

In 2003 to 2004 there was only one such e-reader on the market, said DisplaySearch.

Color e-book displays, while available in Japan on a recent Fujitsu 8-inch FLEPia e-book reader, will not reach high volumes before 2011 due to their high price tags, said DisplaySearch.

E-paper displays used in products, including e-book readers, will grow to 1.8 billion units worldwide in 2018, up from 22 million units in 2009 for a compound annual growth rate (CAGR) of 41 percent.

In revenues the CAGR will increase 64 percent to $9.6 billion in 2018, up from $431 million in 2009.

The majority of the e-paper displays sold will be in e-books, but the category also includes displays for mobile phones, public signs and other products.  The screens are "taking off ... due to their low power consumption and ease of reading, especially in sunlight," and because they reduce power consumption, said DisplaySearch display technologies director Jennifer Colegrove.


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